29.12.2007<\/p>\n
GAL\u0130BA \u0130K\u0130 ay kadar \u00f6nceydi. Ko\u00e7 grubunun en uygun fiyata satmaya haz\u0131rland\u0131\u011f\u0131 Migros i\u00e7in, \u00dclker grubunun bir beyanat\u0131n\u0131 okudum bir haber kanal\u0131n\u0131n altyaz\u0131 \u00e7ubu\u011funda. \u00dclker grubu, bir milyar dolar\u0131n epey \u00fczerinde bir fiyatla sat\u0131lmas\u0131 planlanan Migros\u2019u alacak olan konsorsiyuma, y\u00fczde 10 civar\u0131nda bir payla kat\u0131lmay\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fc a\u00e7\u0131klam\u0131\u015ft\u0131.<\/p>\n
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Bu haber, bana iki farkl\u0131 \u015feyi d\u00fc\u015f\u00fcnd\u00fcrd\u00fc.<\/p>\n
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\u00c7\u0131kard\u0131\u011f\u0131m birinci ders, tamamen \u2018ekonomi\u2019yle s\u0131n\u0131rl\u0131yd\u0131. Son on y\u0131llar i\u00e7inde d\u00fcnyan\u0131n ekonomik d\u00fczlemde \u2018sanayi\u2019 \u00e7a\u011f\u0131ndan yeni bir \u00e7a\u011fa do\u011fru evriliyor oldu\u011funu \u00f6ne s\u00fcrenleri hakl\u0131 \u00e7\u0131karan bir taraf\u0131 vard\u0131 bu haberin. \u2018\u00dcretim\u2019in art\u0131k tek ba\u015f\u0131na \u00e7ok fazla bir anlam\u0131 olmad\u0131\u011f\u0131n\u0131; \u00fcreten ile nihai al\u0131c\u0131 aras\u0131ndaki zincirin, \u00fcretimden de \u00f6nemli hale geldi\u011fini bir kez daha belgeleyen bir haberdi bu. T\u00fcrkiye\u2019nin, ve san\u0131r\u0131m Orta Do\u011fu ve Balkanlar\u0131n en b\u00fcy\u00fck g\u0131da firmalar\u0131ndan biri, bisk\u00fcvi ve \u00e7ikolata alan\u0131nda ise herhalde bir numaral\u0131 ismi dahi, \u2018pazarlama\u2019ya dayal\u0131 bir yay\u0131lma-geni\u015fleme-b\u00fcy\u00fcme stratejisi izliyordu. Al\u0131\u015fveri\u015f, Bat\u0131dan ba\u015flayarak b\u00fct\u00fcn d\u00fcnyada, bu arada T\u00fcrkiye\u2019de b\u00fcy\u00fck sermayeler gerektiren zincir ma\u011fazalar yoluyla ger\u00e7ekle\u015fir hale geldi\u011fine g\u00f6re, pazarda yerini koruyup bir de b\u00fcy\u00fcmenin yolu, \u2018\u00fcretim\u2019 alan\u0131nda b\u00fcy\u00fck olman\u0131n yan\u0131s\u0131ra nihai \u00fcreticiye ula\u015fman\u0131n en g\u00fc\u00e7l\u00fc yolu olan zincir ma\u011fazalarda daha da etkin hale gelmekten ge\u00e7iyordu. Migros\u2019u alacak konsorsiyumda yer almay\u0131 d\u00fc\u015f\u00fcn\u00fcyoruz duyurusu, bu ger\u00e7e\u011fin teyidiydi.<\/p>\n
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\u0130kincisi derste ise, birincinin aksine \u2018ekonomik ger\u00e7ekler\u2019 g\u00fcme gidiyordu. Migros, raflar\u0131nda alkoll\u00fc i\u00e7ecek; \u00f6zellikle de bira, rak\u0131 ve \u015farap bulundurmay\u0131 bir vazge\u00e7ilmezi olarak g\u00f6ren zincir ma\u011fazalar\u0131n en \u00f6nde geleniydi; ve bu y\u00fczden, bizim gibilerin baz\u0131 \u015feylerin orada daha ucuz oldu\u011fu durumlarda dahi tercih etmekten ka\u00e7\u0131nd\u0131\u011f\u0131 bir b\u00fcy\u00fck markayd\u0131. Migros ve alkoll\u00fc i\u00e7ecek ili\u015fkisini dikkate alarak d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcmde ise, \u00dclker grubunun Migros\u2019a y\u00fczde 10 hisseyle dahil olma d\u00fc\u015f\u00fcncesi, bir kova helal s\u00fct\u00fc veya suyu bir damla \u015farap damlatarak tastamam haram hale getirmek gibi sa\u00e7ma ve anlams\u0131z bir davran\u0131\u015f olarak g\u00f6z\u00fck\u00fcyordu. \u015eu ana kadar kazand\u0131klar\u0131 de\u011fil yedi, yediy\u00fcz cedlerine zaten fazlas\u0131yla yetebilir durumdaki insanlar, \u015fu an kazand\u0131klar\u0131n\u0131 biraz daha artt\u0131rmak pahas\u0131na, \u2018alkoll\u00fc i\u00e7ecek\u2019 \u0131srar\u0131n\u0131 de\u011fi\u015ftir(e)meyecekleri bir zincir ma\u011fazaya ortak olup milyar dolarl\u0131k servetlerine rak\u0131 ve \u015farap damlat\u0131p bir bak\u0131ma murdar etmi\u015f olacaklard\u0131.<\/p>\n
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Ticar\u00ee a\u00e7\u0131dan ak\u0131ll\u0131ca g\u00f6r\u00fcnen, din\u00ee a\u00e7\u0131dan ne kadar da sa\u00e7ma; d\u00fcnyev\u00ee a\u00e7\u0131dan gerekli g\u00f6r\u00fcnen, uhrev\u00ee a\u00e7\u0131dan ne derece sak\u0131ncal\u0131yd\u0131?<\/p>\n
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Bu haberin zihnimde uyand\u0131rd\u0131\u011f\u0131 d\u00fc\u015f\u00fcnce ve sorgulamalar bitmemi\u015fti ki, bayram \u00f6ncesi millet\u00e7e yeni bir \u2018\u00dclker haberi\u2019yle kar\u015f\u0131la\u015ft\u0131k. Din\u00ee hassasiyet ta\u015f\u0131mas\u0131 beklenen haber sitelerinden ayn\u0131 durumdaki gazetelere, her tarafta neredeyse \u00fcmmete \u2018bayram m\u00fcjdesi\u2019 gibi sunulan bir haber: \u00dclker grubu, d\u00fcnyan\u0131n en g\u00fc\u00e7l\u00fc ve kaliteli \u00e7ikolata firmas\u0131 Godiva\u2019y\u0131 alm\u0131\u015ft\u0131!<\/p>\n
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Bu haber ise, Amerikan diyar\u0131nda bir\u015fey al\u0131p yemeden \u00f6nce, ufac\u0131k \u2018i\u00e7indekiler\u2019 k\u0131sm\u0131n\u0131 dikkatlice okuma mecburiyetimizi d\u00fc\u015f\u00fcnd\u00fcrd\u00fc bana. \u00c7ikolata dedi\u011fimiz \u015feyde bile, \u015farap, \u015fampanya vs. kullan\u0131labildi\u011fini, bu vesileyle \u00f6\u011frenmi\u015ftik. Yanl\u0131\u015f anla\u015f\u0131lmas\u0131n; \u2018i\u00e7indekiler\u2019 bilgisinde domuz, alkol vs. i\u00e7ermedi\u011fi anla\u015f\u0131lan g\u0131dalara dahi \u2018s\u00f6ylemiyorlar ama kat\u0131yorlard\u0131r\u2019 diye bakanlardan biri de\u011filim; ama bu haberi aktard\u0131\u011f\u0131mda e\u015fim, bir keresinde bir misafirimizin getirdi\u011fi bu markay\u0131 ta\u015f\u0131yan \u00e7ikolatay\u0131 \u00e7ok da g\u00fczel g\u00f6z\u00fckt\u00fc\u011f\u00fc halde \u2018i\u00e7indekiler\u2019e bak\u0131p \u00fcretiminde alkoll\u00fc i\u00e7ki kullan\u0131ld\u0131\u011f\u0131n\u0131 anlayarak \u00e7\u00f6pe att\u0131\u011f\u0131m\u0131z\u0131 hat\u0131rlad\u0131.<\/p>\n
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Gelin g\u00f6r\u00fcn ki, bu haberi \u2018bayram m\u00fcjdesi\u2019 olarak sunan mevkutelerimizde\u2014reklam\u0131 veren d\u00fcd\u00fc\u011f\u00fc \u00e7alar gibi bir kural oldu\u011fundan m\u0131d\u0131r bilmiyorum\u2014bunca y\u0131ld\u0131r \u2018dinde hassas\u2019l\u0131k intiba\u0131n\u0131n verdi\u011fi itimadla b\u00fcy\u00fcm\u00fc\u015f firman\u0131n bu markay\u0131 al\u0131\u015f\u0131n\u0131n \u2018din\u00ee hassasiyet\u2019 a\u00e7\u0131s\u0131ndan sorguland\u0131\u011f\u0131n\u0131 izledi\u011fim kadar\u0131yla ben g\u00f6remedim. Bilakis, bu mevkutelerden birinde bir ekonomi yazar\u0131n\u0131n \u2018mass market, premium, super premium\u2019 gibi kelimeleri T\u00fcrk\u00e7e kar\u015f\u0131l\u0131\u011f\u0131n\u0131 verme gibi bir \u00e7aba sergilemeden kulland\u0131\u011f\u0131 bir yaz\u0131 okudum; ve meseleye hep \u2018ekonomi\u2019 a\u00e7\u0131s\u0131ndan bak\u0131l\u0131p m\u00fcthi\u015f \u00f6vg\u00fcler d\u00fcz\u00fcld\u00fc\u011f\u00fcn\u00fc g\u00f6rd\u00fcm. Gariptir, tersinden okununca \u2018namaz\u2019\u0131 hat\u0131rlatt\u0131\u011f\u0131n\u0131 hep duydu\u011fumuz mevkutenin yazar\u0131n\u0131n hi\u00e7 de\u011finmedi\u011fi \u2018\u015fampanyal\u0131, lik\u00f6rl\u00fc \u00e7ikolata\u2019 ger\u00e7e\u011fini Radikal\u2019de Nuray Mert\u2019in ehl-i dinin son d\u00f6nemde k\u00fcresel kapitalizmle \u2018kanka olma\u2019 s\u00fcrecini bu vesileyle bir kez daha hakl\u0131 surette ele\u015ftirdi\u011fi yaz\u0131s\u0131nda okudum.<\/p>\n
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\u2018Maslahat\u2019 sihirli kelime haline gelince, m\u00fc\u2019min insanlar karar al\u0131p verirken, bir\u015fey al\u0131p satarken, bir\u015feyi yorumlay\u0131p de\u011ferlendirirken, \u2018ekonomik ger\u00e7ekler\u2019e kilitlenip \u2018il\u00e2h\u00ee ger\u00e7ekler\u2019e pek\u00e2l\u00e2 yabanc\u0131la\u015fabiliyor. T\u00fcrkiye \u015fartlar\u0131nda \u2018ekonomik-politik\u2019 ger\u00e7ekleri g\u00f6z\u00f6n\u00fcne alarak sular\u0131n tersine akt\u0131\u011f\u0131 bir zeminde 28 \u015eubat\u2019taki gibi bir durumu bir daha ya\u015famamak \u00fczere, \u0130sl\u00e2m adl\u0131 \u2018tehlikenin fark\u0131nda\u2019 tek gazete Cumhuriyet\u2019i reklamlar\u0131yla bolca besleyen \u00dclker grubunun, i\u00e7inde \u015farap damlas\u0131, lik\u00f6r lekesi ta\u015f\u0131yan \u2018ekonomik\u2019 tercihleri, sizi bilmem ama, bana \u00e7ok \u00f6\u011fretici geliyor.<\/p>\n
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\u00dclker grubu, en g\u00f6ze \u00e7arpan \u00f6rnek; ba\u015fka nice \u00f6rnek de belgeliyor ki, d\u00fcnyal\u0131k itibar\u0131yla y\u00fck\u00fcn\u00fc alm\u0131\u015f olmak, sizi d\u00fcnyadan azade k\u0131lm\u0131yor, bilakis h\u0131rs\u0131n\u0131z\u0131 artt\u0131r\u0131yor. Niceler g\u00f6rd\u00fcm ki, fakir hallerinde zengin olan kalbleri, zengin hallerinde kalb fakirli\u011fine, hasisli\u011fe, daha da \u00e7ok mal-m\u00fclk tamah\u0131na ink\u0131lab ediveriyor.<\/p>\n
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Bedi\u00fczzaman\u2019\u0131n Ha\u015fir Risalesi\u2019ndeki o nefis duas\u0131nda o nefis c\u00fcmle, ne kadar da anlaml\u0131. \u201cBurada tatt\u0131rd\u0131\u011f\u0131n leziz nimetleri orada yedir\u201d diyordu Bedi\u00fczzaman. Burada \u2018tatmak\u2019tan \u00f6te \u2018doyma\u2019y\u0131 hayal edince, hem \u2018oras\u0131\u2019 unutuluyor, hem de \u2018d\u00fcnyay\u0131 da yutsan\u0131z\u2019 tok olunmuyor.<\/p>\n
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Allah g\u00f6z\u00fcm\u00fcz\u00fc kanaatle, g\u00f6nl\u00fcm\u00fcz\u00fc emirlerine teslimiyetle doldursun…<\/p>\n
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<\/p>\n","protected":false},"excerpt":{"rendered":"
29.12.2007 GAL\u0130BA \u0130K\u0130 ay kadar \u00f6nceydi. Ko\u00e7 grubunun en uygun fiyata satmaya haz\u0131rland\u0131\u011f\u0131 Migros i\u00e7in, \u00dclker grubunun bir beyanat\u0131n\u0131 okudum bir haber kanal\u0131n\u0131n altyaz\u0131 \u00e7ubu\u011funda. \u00dclker grubu, bir milyar dolar\u0131n epey \u00fczerinde bir fiyatla sat\u0131lmas\u0131 planlanan Migros\u2019u alacak olan konsorsiyuma, y\u00fczde 10 civar\u0131nda bir payla kat\u0131lmay\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fc a\u00e7\u0131klam\u0131\u015ft\u0131. Bu haber, bana iki farkl\u0131 \u015feyi d\u00fc\u015f\u00fcnd\u00fcrd\u00fc. […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"ppma_author":[132],"class_list":["post-83322","post","type-post","status-publish","format-standard","hentry","category-yazarlar"],"yoast_head":"\n